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Janho and Patnaik (2006a, October 08). Why Mona Lisa has become the Mona Lisa. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/why-mona-lisa-has-become-the-mona-lisa
Huisman, Noorman and Warnecke (2006a, October 08). Pushing the right buttons. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/pushing-the-right-buttons
Eckhardt, Hahn and Choi (2006a, March 19). Made in Asia. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/made-in-asia
Hawkins and Subramanian (2006a, March 19). The new generation of brand research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-new-generation-of-brand-research
Gupta and Desai (2006a, February 08). Lasting liaisons. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/lasting-liaisons
Khon, Crothers, Vargas and Vicente (2005a, October 23). Generating reliable insights for communication development. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development
Khon, Crothers, Vargas and Vicente (2005a, October 23). Creacion de perspectivas fiables para el desarrollo de la comunicacion. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/generating-reliable-insights-for-communication-development-spanish-
Barcesat and Gruart (2005a, October 23). Brand activation. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/brand-activation
Marshall, D. (2005a, June 21). How effective is product placement at improving brand image and preference?. ANA - ESOMAR. Retrieved April 28, 2024, from